Halo Essentials.

The brief

Peptide skincare is sold on evidence, but evidence is hard to make beautiful. Halo needed a storefront that could carry real formulation detail without reading like a lab report, and product imagery consistent enough that a range of near-identical bottles still felt like a range.

What we built

• A storefront structured around the actives, so each product leads with what is in it and why
• Product pages with room for formulation detail that does not bury the buy
• A visual system that holds across a range of similarly-shaped bottles

The imagery

Every frame trained on the real bottle, so the label, the cap and the fill line stay exact across the range. In a category where three products differ only by the text on the front, a drifting label is not a small error.