Titan Fitness.

The brief

A club site has one job: get someone through the door for the first time. Titan runs five training spaces, 80+ classes, personal training, body composition scans and a recovery suite, which is a lot to sell and easy to bury. The rebuild had to show the whole club without losing the free tour in the detail.

What we built

• A free club tour offered in the hero and again down the page, so the next step is never more than a scroll away
• All five training spaces shown as rooms, from The Underground to the Sky Studio
• Classes browsable by type, with The Underground, Reformer Pilates and Cycle side by side and the timetable behind them
• Personal training, EVOLT 360 scans and the recovery suite each given their own call to action

The imagery

Shot for the room and the people in it rather than for equipment. The hero is the community, not the kit: a club sells atmosphere, and an empty gym floor photographs as furniture.