Press kit.

Boilerplate — short

Aedo Studio is a Sydney creative studio that designs and builds websites for Australian direct-to-consumer brands, then shoots the product imagery that fills them. One team across both disciplines, one creative direction from product page to Instagram. Founded in 2026 by Daniel Ajami, sole trader (ABN 34 710 540 585). Currently booking from June 2026.

Boilerplate — long

Aedo Studio is a Sydney-based creative studio founded in 2026 to close the gap between brand websites and the imagery that fills them. The studio works with Australian direct-to-consumer brands at $1–15M ARR, taking a single creative direction from product detail page through to paid social. Its imagery practice runs entirely on a CGI pipeline — Blender for lighting, Photoshop for finish — producing output indistinguishable from a traditional studio shoot while removing the need for physical product shipping and booked studio days. Its build practice runs in Next.js and Webflow, with the engineering depth of a software studio rather than the templated workflow of a generalist web agency. Aedo is operated as a sole-trader entity by Daniel Ajami, a University of Technology Sydney graduate with a background spanning web, AI, and security engineering. Engagements open with a written direction the founder signs off before any production starts, and ship to a fixed timeline with files ready for every channel on the day agreed.

Founder — Daniel Ajami

Daniel Ajami is the founder of Aedo Studio. He graduated from the University of Technology Sydney and spent his early career shipping web, AI, and security engineering work for other teams. Aedo is the synthesis: engineering rigour applied to the front of house, an editorial eye applied to the imagery, both held inside one studio rather than split across vendors. He lives and works in Sydney.

Key facts

Studio

Aedo Studio

Founder

Daniel Ajami

Founded

2026

Located

Sydney, New South Wales, Australia

Legal form

Sole trader, ABN 34 710 540 585

Discipline

Product imagery + brand websites for DTC brands

Workflow

CGI in Blender + retouch in Photoshop; sites in Next.js or Webflow

Audience

Australian DTC brands at $1–15M ARR

Availability

Booking from June 2026

Contact

hello@aedo.studio

Quotable lines

Pre-cleared for quotation; attribute to Aedo Studio or to Daniel Ajami as relevant.

• “Aedo Studio is a Sydney studio that builds the brand website and shoots the product imagery that fills it — one team, one creative direction, from PDP to Instagram.”
• “The studio works in a digital pipeline that is indistinguishable from a traditional product shoot: CGI lighting setups in Blender, finished by hand in Photoshop, with film-grain emulation to keep the output photographic.”
• “Daniel Ajami founded Aedo in 2026 after years shipping web, AI, and security engineering work for other teams. He is a graduate of the University of Technology Sydney.”
• “Aedo's pricing is published openly on the studio's site — sole-trader rates that sit below agency floor for the first founding-studio year, with most clients settling into a monthly retainer after a Flagship launch.”

Brand assets

• Logomark: see /icon.svg (root favicon — vector æ ligature)
• Open Graph image: /opengraph-image (auto-rendered, Tannin palette)
• Brand palette (Tannin): paper #F2EAD7, bone #E5D9BD, tobacco #8C6A3A, oxblood #5C1E1A, ink #14110E
• Typography: Fraunces (display, italic) + DM Sans (body)
• Higher-resolution logos / additional headshots / case-study imagery available on request via hello@aedo.studio

Press inquiries

Press enquiries are read by the founder directly. Email hello@aedo.studio with “Press” in the subject line and we’ll reply within one business day. Happy to provide additional quotes on Australian DTC creative, CGI-vs-traditional product photography, agency consolidation, or sole-trader studio economics.