How Aedo Studio works.

How does an engagement start?

Every engagement opens with a twenty-minute call between the founder and the brand. We walk through what the brand needs to ship, the timeline, and whether Aedo is the right studio for the work. If it’s a fit, the studio writes a scope and a price within one business day. Once signed, the studio writes a single creative direction document — reference, composition, deliverables, dates — that the founder signs off before any production begins. This direction document is the contract that governs the work; if a delivered asset materially misses the direction we agreed, the studio remakes it at our cost. Engagement shapes are listed openly on the engagements page in Australian dollars; most brands settle into a monthly retainer after a Flagship launch.

What does the imagery process look like?

Aedo’s imagery practice runs entirely in a digital pipeline rather than a physical studio. Each scene is built in Blender — product geometry, lighting rigs, surfaces, environment — then rendered at master resolution. Final masters are finished by hand in Adobe Photoshop with film-grain emulation, tonal correction, and any compositing the scene needs. The brand sends us product reference images and dimensions; we don’t require physical product to be shipped. Output is indistinguishable from a traditional product shoot but produced at the iteration speed of digital — a reshoot is a Blender file open rather than a studio booking. Deliverables include 16-bit TIFF masters, max-quality JPGs, channel-ready exports for PDP, Instagram, paid social, and email, plus short-form motion in 1080×1920, 1080×1080, and 1920×1080.

What does the website build look like?

Brand sites and storefronts ship on Next.js or Webflow depending on the brand’s technical posture. Next.js builds target brands that want a custom storefront, full control over content, and integration with Shopify or another commerce backend; Webflow builds target brands that want the founder editing copy without engineering involvement. Every site ships with the source repository, hosting configured, a handover document, and a structured-data graph (Schema.org JSON-LD) so the brand is legible to Google, Bing, and AI search engines from day one. Aedo is operated by a founder with a background in web, AI, and security engineering, so security headers (CSP, HSTS, X-Frame-Options) and performance budgets (Core Web Vitals) are baseline expectations, not extras.

How do we keep the work fresh after launch?

Most brands settle into a monthly retainer after a Flagship launch. The retainer covers new product imagery as the line grows, seasonal reshoots, ad-creative variants for paid channels, new sections added to the site, and direction calls with the founder on whatever’s next. Retainers are billed monthly in AUD without lock-in — brands can pause or stop the month at end. The economics work because the imagery pipeline is digital: a new scene is a Blender file open and a render, not a studio booking, a shoot day, and a coordination tax across three vendors.

What does it cost?

Pricing is published openly on the studio’s engagements section in Australian dollars. The current floor is AUD $850 for a single-product imagery package (The Drop); the studio’s largest packaged engagement is The Flagship at AUD $4,000+ covering a full website launch with a dedicated imagery shoot. Retainers begin at AUD $500 per month. Pricing reflects the studio’s founding-rate window for its first cohort of clients; rates rise once the studio has booked a full retainer book. GST is not applicable — Aedo Studio operates as a sole trader under the GST registration threshold.

What if the work doesn’t land?

Two rounds of revisions are included on every imagery deliverable and every page of every site build. If a delivered asset materially misses the written direction the founder signed off, the studio remakes the affected assets at our cost — the direction document is the test, not subjective taste. The studio’s liability is governed by the terms of use, which cap exposure at the value of the engagement and apply New South Wales law. Case studies shown on the work page are concept work made to demonstrate the studio’s approach; client engagements are governed by the separately signed scope.

Tools the studio uses

• Blender — CGI lighting, surfaces, motion
• Adobe Photoshop — final retouch + grain emulation
• Next.js 15 — custom storefronts and brand sites
• Webflow — founder-editable brand sites
• Shopify — commerce backend integration
• Vercel — hosting + Edge CDN
• Resend — transactional email
• Adobe Premiere — short-form motion finishing