Park & Dell.

The brief

Park & Dell design, build and make their own joinery in-house, and that is the whole pitch: one contractor instead of three. The site had to make the single point of contact obvious on the first screen, and make asking for a quote easy for someone who only has a rough idea of the job.

What we built

• A hero split three ways across the trades, construction, custom joinery and carpentry, each with its own way in
• Design and build explained as one process with one point of contact, rather than a list of services
• Featured projects on the home page, with the full projects section a click behind them
• An enquiry form that sorts the job by trade and welcomes a rough description as readily as a set of plans

The imagery

Real project photography: finished interiors, joinery details and exposed roof framing, shown as they are on site. For a builder the work is the proof, so the interface stays in warm, quiet neutrals and lets the projects carry the page.