Suppstance.

The brief

Sports nutrition is a volume game with a loyal, opinionated audience. The rebuild had to carry two ranges that rarely share a shelf, performance supplements and a copper peptide serum, keep the tie to Titan Fitness up front, and stay out of the way of a repeat buyer who already knows what they want.

What we built

• Navigation split into Performance, Skin and Stacks, so a peptide serum and a pre-workout never compete for the same shelf
• Shop by goal, with GHK-CU, Electro, Inferno and Protein each one tap from the home page
• The Titan Fitness partnership stated in the announcement bar and the hero, where a gym member will recognise it
• Shipping, Australian manufacture and local pickup answered on the home page, before the question reaches live chat

The imagery

This is the brand behind the before and after on the home page: a raw phone photo of a GHK-CU bottle on grass, and the same bottle directed into a finished editorial frame. Same label, no reshoot.